Beauty For a Better Life The Beauty For a Better Life worldwide roll-out is off to a promising start in 2015

Established globally by the L’Oréal Foundation, Beauty For a Better Life (BFBL) is designed to empower women from disadvantaged backgrounds by providing them with free, high-quality beauty and hairdressing training. This training boosts self-esteem, fosters motivation and social interaction and gives trainees the chance to enter into exciting, people-oriented careers.


The program, which embodies L’Oréal’s belief that beauty has the power to change lives, is present in more than 20 countries, from Europe to Latin America, and from Asia to the Middle East, benefitting around 1,400 beneficiaries in 2014.


A successful launch in Indonesia


Bung Hatta, one of the founding fathers of the Republic of Indonesia once said: “educating one woman is educating one generation”. This philosophy aligns with the L’Oréal Foundation’s mission to empower women all over the world through science and beauty.


Indonesia joins the fruitful group of BFBL countries by launching its own program this year: a hairdressing training program that empowers underprivileged women to regain self-esteem and build a better future. L’Oréal Indonesia, in partnership with PEKKA (Perempuan Kepala Keluarga), “Women Headed Household Empowerment”, a non-profit organization specialized in empowering socio-economically challenged women from all parts of Indonesia, has set up three training centers located in Kerawang, Cianjur and Sukabumi, West Java that provide free hairdressing training to 94 beneficiaries. The 16-week training program combines in-class theory with hands-on practice through direct internships in near-by salons.


The training modules are also designed to adapt to local cultures and beauty customs. For example in our Kerawang center, we also provided creative hijab tutorial classes to address the demand of the local community”, states Melanie Masriel, Head of Communications of L’Oréal Indonesia.



Beauty for a better life, the result of a perfect match between a rising local demand, a lack of trained professionals, and women in need in a very specific region


Noticing the existence of market demand is one of the key focuses in opening up the ‘Beauty for A Better Life’ training centers. “There are two basic principles for selecting the locations for the training centers: Availability of a pool of energetic beneficiaries under PEKKA’s existing establishments and also the demand for beauty and hairdressing services in the region. This is how we came up with the three training centers in West Java, and also for the plan to expand our reach outside of Java starting in 2015 by opening up three more training centers in Mataram, Tanjung Balai (North Sumatera), and Pontianak”, added Melanie Masriel.


A post-training “next-steps” program is also offered. It enables beneficiaries to pursue a career in hairdressing through placements in surrounding salons or through micro credits in the form of hairdressing equipment so trainees can start their own salon business.


With many success stories in over 20 countries, the Beauty For a Better Life international training program is growing, and more local L’Oréal subsidiairies are interested in creating their own programs, adapted to their local needs. Find out more about the Beauty For a Better Life training programs here.

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