Beauty For a Better Life "La Beauté du Monde" - Doctors of the World new campaign

On December 12th, 2016, Doctors of the World launched its new "Beauté du monde" (Beauty of the World) campaign, which aims to bring hope and unite all those who support the causes of the association around the strong values of mutual aid and solidarity, in these troubled times of violence, exclusion and discrimination.

Since 2008, the L’Oréal Foundation has been the exclusive partner of Doctors of the World, for their “Opération Sourire” (Smile Operation) global mission, a program that offers restorative surgery in geographical areas where it is not accessible. This operation fits with the campaign "Beauté du Monde": beauty revealed through mutual aid and solidarity. Doctors of the World initiated a unique humanitarian program, now set up in some twenty different Asian and African countries. The initiative, launched in Cambodia, is meant to restore smiles, by conducting reparative facial operations on burn victims and patients with cleft lips, tumors or other facial malformations. Children benefit the program as well as men and women with congenital or acquired pathologies.

La Beauté du Monde – Doctors of the World

"The beauty of the world, paradoxically, to glimpse it, sometimes it takes the worst ..." The film, directed by the young Canadian director Emily Kai Bock, begins with these words. Where is the beauty of the world hiding in the streets of a city destroyed by war? Beauty may turn out when it was thought to be gone. It is expressed in solidarity, in mutual aid, in the struggle to save lives. It is thanks to the donors that Doctors of the World can work every day for this beauty. This spot is an opportunity to thank those who have supported the association for 36 years.

Produced by the Solab agency, the film is accompanied by four posters focusing on some fights of Doctors of the World, leading all around the world: the war in Syria, the dramatic plight of migrants in Europe, homophobia in Uganda or the victims of Matthew Hurricane in Haiti.

The film:

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Opération Sourire

In 1989, Doctors of the World initiated a unique humanitarian program. Now set up in some twenty different Asian and African countries, the program provides reconstructive surgery in places where people can’t have access to such services principally for children, but also women and men with congenital or acquired pathologies. 13 000 patients have had surgery in the past 25 years.

Operation Sourire seeks to relieve pain and reduce sequela while restoring harmony to faces and flexibility to impaired bodies. The goal is also to train medical personnel on site for future interventions and for a gradual team empowerment.

Beyond the motor benefits of Operation Sourire’s teams, Doctors of the World also aim at fostering the physical and social reintegration of the patients. By restoring physical integrity to those forced into a shadowy and silent existence, Doctors of the World endeavour to change the way they are perceived by those around them. The objective is to enable children to enjoy a normal childhood and adults to reintegrate their communities.

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